At the age of 24 Mr Sidwell Pharela started working at a trucking company where he at first washed and loaded long haulers. He later became a driver but was taken off the road after an accident and started working in the office, where he worked for ten years learning about the business.Because of his passion, hard work and dedication, Mr Sidwell started out on his own working from his bakkie as a transport broker.
His wife, Mrs Nopinkie Pharela, helped him and together they would park outside truck yards in Epping. They wrote down the names and telephone numbers on the doors of the trucks and contacted the companies for loads they had secured. They quickly realised that this could be a start to a promising journey!
He faced many challenges and setbacks on his journey, but learn from mistakes and failures, and use them as stepping stones for growth and improvement to become the Managing Director he is today! His path from general assistant to managing director was a marathon, not a sprint. It required dedication, hard work, and a continuous commitment to learning and development.
Our aim is to act as an indispensable partner to our clients by helping them build and maximize sustainable competitive advantages. We do this by helping them get their products to market quickly, efficiently, and safely. In addition to our expertly crafted and reliably delivered logistics solutions, our clients can rest assured that every interaction will be driven by integrity and respect, the fundamental principles of our business.
Our mission is to deliver a positive, reliable experience to each one of our clients while offering exceptional value in the marketplace and setting the standard for professionalism in the logistic solutions we provide.
We have a fully fitted workshop and onsite mechanic, even though all our vehicles are under maintenance contracts with the various truck manufacturers.
All our vehicles are linked to on-road support via major cities and larger towns throughout Southern Africa. To climate unnecessary down time all trucks run on a strict service schedule.
All our vehicles are fitted with Digicore SA C-Track/ Auto Track tracking units which provides access to live 24-hour satellite tracking of vehicles and their locations.
We are also extremely conscious of security and safety issues; all our vehicles are therefore fitted with the latest live feed four-way camera system that provide us with a combination of ‘sight and sound’ video technology and ongoing web-based reporting via Truck Assist Online
This has resulted in our drivers being more disciplined and responsible and has enabled us to implement corrective steps if required. The camera system also detects driver fatigue.
We support various community projects including “1000-woman 1 voice” project, Human Trafficking and Tygerberg High school.???????
Currently, our major clients include Coca-Cola SA, Peninsula Beverage Company, Pepsico, Donaldson Filtration, Peri Scaffolding, The Mpact Group, Premier FMCG and Lactalis.
